Here's my feeling. It has a lot of ingredients. More than most of the recipes we make. It tastes too sweet. It's icy. The main directions on the package say to mix the package with four cups of milk. Down lower, in smaller italics, it says to replace the milk with half and half if you want creamier ice cream. I should have done that. I know better. Milk is going to make ice milk. But for the average consumer who doesn't obsess about ice cream as much as we do? They might not think about that and be surprised by the icy texture of the outcome.
Would I make it again? Nah. Would I eat it if someone made it for me? Sure.
In conclusion, what's the point of powdered, just-add-milk, and churn in your churner mixes? The only thing I can think of is maybe you are a parent whose child likes to hand crank the ice cream machine but you don't want to do all of the backend work. Or maybe you like "mixins" in your ice cream and I suppose this could be the way to go without having to cook up a base.
Me? I'm either an ice cream making snob or I'm lazy. I'm going to make my ice cream from scratch or I am going to buy a carton of premade ice cream.
One thing I should note though is that I had some people over and they tasted it, reporting back that they found it refreshing and it might be something they'd choose on a hot day. Good to know.
Do keep in mind I only tried one brand, one flavor (one flavor, which, by the way, was on clearance so maybe they won't even make it anymore). I'd be interested to hear other people's opinions, because maybe I am a snob when it comes to making my own ice cream!
[Scoopalicious is celebrating National Ice Cream month with a Post-A-Day throughout the month of July!]