Monday, March 23, 2015

Save Our Swirled!

When I am gnoshing on a pint of Ben & Jerry's ice-cream I savor the rich flavors, but as a socially conscious person, I also think about what a good company Ben &Jerry's is. This past Tuesday, March 17th, I was once again reminded why I love Ben & Jerry's when I attended the unveiling of the Save Our Swirled Campaign at the Tesla Motors Dealership in Chelsea New York.


The Ben & Jerry's team is driving across the country in a tricked out zero emissions Tesla S to Swirl up a call to action to help slow down the effects of climate change while serving the masses some ice-cream.
 Working with Avaaz, the online activist network, and Tesla Motors, Ben and Jerry's is hoping to sign up over 500,000 new members to the Avaaz petition for Climate Change while they drive across the country.
The Tesla Model S that is driving across the country has been specially designed for this trip.  Under the Hood of the car you will find a screen giving information about climate change and two i-pads that allow for people to quickly sign the petition on Avaaz.  As a global action organizer, Avaaz will help empower people all over the world so collectively we can make a difference and save our planet.

I had the opportunity to sit down with Jerry Greenfield (THE ONE AND ONLY JERRY OF BEN & JERRY's) to talk one on one about Ben & Jerry's and Climate Change.  I was immediately greeted with a giant hug from Jerry. 
Jerry told me that him and his wife have been working towards reducing their carbon footprint by decreasing the amount of plastic containers and waste while driving a diesel car.  Ben & Jerry's has been assessing and reducing their environmental impacts for a very long time and are creating innovative ways to reduce their waste and emissions.  Ben & Jerry's has made a commitment to reducing it's current emissions by 15% per unit of production by 2015 and an 80% reduction in overall emissions by 2050.
Jerry conveyed the urgency for everyone to take action to get politically involved regarding the issue of climate change and for people to create change in their everyday lives to decrease their carbon footprint.
I've met Jerry once before but this week I really had the opportunity to see his love and compassion for the people who work for Ben & Jerry's and for humanity in general.
I hope everyone is inspired to take action. Not just to meet up with the Ben & Jerry's team as they make the trek across the country, but to really invest themselves in seeing that we as a global community urge our governments to protect the future of this great world we live in.
Follow this Save Our Swirled Link to find out more about what you can do and sign the petition through Avaaz.


Thursday, January 22, 2015

The Core conversation about Ice Cream

Ben & Jerry's recently sent Scoopalicious their three new flavors; Peanut-Buttah, Boom Chololatta and Spectacular Speculoos. These new flavors were a complete surprise to me but I don't know why I hadn't considered that Cookie Cores might be the next best thing in ice cream! The Flavor Gurus who create Ben & Jerry's flavors are always coming up with new ideas but I think the Cookie Cores are an ingenious and delicious new creation!
Peter Lind is the Flavor Guru resonsible for bringing the world these new Cookie Core flavors.  I had the opporttunity to meet Peter when Ben & Jerry's invited me up to Vermont last year and to me, he's pretty much a rock star.  How many people get to create one of a kind ice cream flavors and then share them with the world?!
On to the Cookie Core flavors before I share a special interview!
The three new flavors are:
Boom Chocolatta! Cookie Core: Mocha & Caramel Ice Creams with Chocolate Cookies, Fudge Flakes & a ChocolateCookie Core.
 Peanut Buttah Cookie Core: Peanut Butter Ice Cream with Crunchy Peanut Butter Sugar Bits, Peanut Butter Cookies & a Peanut Butter Cookie Core
 Spectacular Speculoos Cookie Core: Dark Caramel & Vanilla Ice Cream with Speculoos Cookies & Speculoos CookieButter Core

I really liked all of the flavors but I have to say that there was something about the Spectalular Speculoos that I particularly loved.  I didn't even know what Speculous cookies were! The belgian butter cookies give an original, crunchy and delicious flavor to the spectacular cookie core.  The caramel, vanilla, cookies and the cookie butter core are a delicious meld of flavors.

Everyone that I shared these flavors with were gushing about the Peanut Buttah Cookie Core and the Boom Choccolatta Cookie Core.  The cores are easy to dig in to and remind you of being able to eat cookie dough off a spoon before you bake them!  They just happen to be surrounded by a meld of rich and creamy ice cream!

I shared the cookie core flavors with my freind's Tracy and Scott's five year old son Nathan and he asked that I interview him to get his opinion on ice cream and the cookie cores!  Enjoy this insightful video while trying one of the three new Cookie core flavors!!!

video


Tuesday, November 25, 2014

Starting A New Tradition

Pie and ice cream go hand in hand for me. If I have a slice of apple pie I definitely want a scoop of vanilla ice cream on top. I can be a traditionalist when it comes to eating over the holidays but I am all for trying new flavor combinations if given the chance.
 Well Ben & Jerry's own flavor Guru (coolost job ever!), Eric Fredette and their Assistant Manager of PR Shenanigans (that's her actual title), Kelly Mohr, saved us some creative energy and brain cells by giving us some ingenous ice-cream and pie pairings to indulge in over the holidays! Check out some of the creations they came up with!

 Pumpkin Pie with...
Coffee Coffee Buzz Buzz Buzz :Think Pumpkin Spiced Latte, need I say more?
 Salted Caramel: Pairs great with warm brown spices and the salt gives a kick to the savory side of pumpkin.











Apple Pie with...
Cinnamon Buns : Uses the flavors the pie already has to add a cool creamy element to dessert Candy Bar Pie: Adds a little nostalgia to the holidays. The peanut butter reflects after school snacks with apple slices and peanut butter. Also more and more flavored peanut butter spreads are showing up on the supermarket shelves.











Pecan Pie with...
 Americone Dream: Adds a creamy and crunchy component to pie.
 Chocolate Therapy: The dark chocolate ice cream cuts the gooey sweetness of pecan pie filling. Chocolate pairs great with most nuts
Mince Pie with...
Cinnamon Buns: Cinnamon pairs well with the dried fruit and molasses flavors.
Salted Caramel: Salt is a really good complement to the stewed dried fruits that make up mince filling. 

Chocolate Cream Pie with...
Chocolate Peppermint Crunch: Chocolate and peppermint have been together forever, and they are still in love. The ice cream has fudge covered crunchy chocolate cookies that add a crunch the crust can’t match. Smooth, creamy, crunchy goodness.
 Cherry Garcia :Chocolate and cherries are great together. This pairing is like a box of chocolate covered cherries…only creamier….. with whipped cream.











Lemon Meringue pie with...
 Strawberry Cheese Cake :Sweet and tart in one bite. The lemon acidity of the pie brings out the fresh fruit flavor of the berries. Add the chewiness of meringue and the creamy ice cream and you have a great texture combo.
Honey Greek : the tangy greek yogurt plays well with the tang from the lemon filling while adding a creamy dairy note. Like crèma di limoncello, Italy rarely gets anything food related wrong.

I cannot wait to try a few of these over the next five days!  I think I'll be gunning for Chocolate Cream Pie with Chocolate Peppermint Crunch, Apple Pie with Cinnamon Buns and Pumplin Pie with salted caramel.  Let us know what combinations you try!

Thursday, October 23, 2014

Two Wild and Crazy Pies!

I have always been a huge fan of Saturday Night Live from my childhood through my adult life. Improvisation and satire are a passion of mine and watching Saturday Night Live over the years makes me feel like I had the best comedic education. Ranging from Cheese Burger Cheese Burger with Dan Aykroyd and Jim Belushi to Gilli with Kristen Wiig.
Now Ben & Jerry's has come up with something "wild and crazy" to coincide with the 40th season of Saturday Night Live. Ben & Jerry’s fans are in for a “swinging” good time with the newest Saturday Night Live-inspired flavor, Two Wild & Crazy Pies. With inspiration from the classic SNL sketch starring Steve Martin and Dan Akroyd, which first aired in 1977, Two Wild & Crazy Pies combines coconut cream pie ice cream, chocolate cream pie ice cream, and adds in a scrumptious chocolate cookie swirl. This is the third of four unique SNL-themed Ben & Jerry’s flavors to appear at the company’s Scoop Shops nationwide.
This special flavor looks delicious! Luckily they didn't attempt to make something for Colon Blow cereal or The Bass-O-Matic. This flavor will be available exclusively at Ben & Jerry’s Scoop Shops across the U.S! Grab some Wild and Crazy Pies and watch your favorite Saturday Night Live Sketches!

Monday, September 29, 2014

T-Wisted Frozen Yogurt

There's a gem of a frozen yogurt shop in Sudbury. T-Wisted!

My kids love it. They love choosing their frozen yogurt from the choices on the wall. They love the bright pink dishes and the colorful spoons. They love the toppings to choose from. They love the bench covered in strawberries and the wooden cutouts they can stick their faces in so they can be an ice cream cone or a pineapple.

I love it. The flavors are diverse and well, it's a frozen treat! And there are toppings galore. Who doesn't like a sundae bar?

But aside from ice cream, it's the atmosphere. When my four year old was supposed to have a playdate at the park with the other twelve four-year-olds in her class last spring, but the weather prevented it, we moved it to T-Wisted. It w as a weekday afternoon, so the shop was quiet -- well, until we arrived. The staff was so accommodating to our baker's dozen of preschoolers running around their store. I had left my Scoopalicious business card there to tell them to look us up (and check back for their write-up -- sorry for the delay, T-Wisted!) and they took the time and used it to email me about a water bottle our group had left behind. It's those little things that show you that a business actually likes interacting with people that brings me back again and again. 

And their engagement with the community is unparalleled. They have a great product. They really do. As I said, the kids and I love the frozen yogurt. But it's how they have made their space a community space that makes them special. It's the free movies they show in the summer. It's the way they hold fundraisers and give profits back to the schools or community groups. It's the weekly raffle they boast on their home page to encourage residents to "shop local." It's the student artwork that adorns the walls and rotates out regularly. 

I like ice cream because it's tasty, of course. But as I write this, I also recognize that ice cream brings people together. In the summer, groups might suggest meeting for an ice cream. Crowds gather around ice cream trucks. While I have never heard of a "hot dog social" or a "cupcake social," I have heard of an "ice cream social." And I think T-Wisted has embraced this to the fullest. Perhaps they are our modern day soda counter -- bringing people together to create a community.

Thank you, T-Wisted!

*My apologies for the pictures. I thought I had better ones but all of the rest had kiddos running through and since they aren't mine, I can't use them! 


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