Thursday, April 29, 2010

Flavor of the Month: Stone Ridge Creamery's Red Velvet Cake Ice Cream

Yes, I'm cutting this "Flavor of the Month" a bit close for making it into April, but I'm doing it! 

A couple of weeks ago I finally posted a review about some samples we got in the mail from Stone Ridge Creamery. Shortly after, there was a comment from "Lucky" asking why we had not yet reviewed Stone Ridge's Amy's Red Velvet Cake Ice Cream...why not? Because I didn't even know it existed. Well, Friday I stopped at Shaw's to pick some up and all I have to say is "Thank you, Lucky!" Oh, and "It's a good thing I am pregnant and due in August because these elastic waisted pants are serving more than my baby belly!"

So I have a major complaint before I go into detail about how much I loved this ice cream -- if only the Stone Ridge Creamery website were even HALF as good as their ice cream. Their website is simply an image. You can't click on anything, you can't get more information. I suppose you could call Customer Service for more information at 1-877-932-7948, but picking up a phone and calling is so old school.

I can't even get you any pictures so you know what to look for in your grocer's freezer...I'll have to post a picture of my crushed carton...


NOTE: As I attempted to finish writing this post today, however, cooincidentally I recieved an emailed press release about this ice cream (as well as the two others that were introduced along with it) and the super cool story about how the ice cream flavors came to be -- a companywide contest! See below for a quote from the SUPERVALU press release:
If you think you can’t lick a prize like this one, ask three SUPERVALU® (NYSE: SVU) associates who were named the winners of the company’s employee “Stone Ridge Creamery® Name Your Dream Flavor Sweepstakes.” In addition to receiving free ice cream for a year and a $500 gift card, the winning associates will have their dream flavors added to the Stone Ridge Creamery lineup and their caricatures featured on the carton.
Thanks Amy Youngblood, "senior business support specialist at SUPERVALU’s innovation center in Minneapolis," for your "Red Velvet Cake" suggestion! Here's her story with how she came up with the flavor:


Red Velvet Cake has long been a favorite family dessert for any celebration — from birthdays to weddings,” Youngblood said. “I also thought this flavor would be a great choice because Red Velvet Cake itself is a classic, nostalgic flavor that would be a natural addition to the retro feel of the Stone Ridge Creamery lineup. However, it still feels modern and innovative since it’s a flavor not commonly found in ice cream.
Amy, I love your retro with a contemporary feel!

Flavorwise, I found this ice cream to be very rich and creamy and the carton was polished off long before this post was finished. I loved the swirls of vanilla ice cream in the chocolate, but more than Red Velvet Cake, this ice cream actually reminded me of Hoodsie Cups I loved so much as a kid. Who am I kidding? I still love them! Haha! Anyway, this ice cream takes me back to elementary school when on a hot day we'd be surprised with the personal cups of creamy goodness and our own little wooden paddle spoon!


Back to the product at hand, though. I find this dessert to be the adult version of Hoodsie Cups -- comforting and wonderfully tasty. The packaging is fun as well, with Retro Amy holding a huge red velvet cake. My one complaint is that I didn't LOVE how the cream cheese swirls didn't swirl so well into the ice cream -- it seemed to be more of an afterthought you were left over with rather than being so well integrated with the ice cream. It acted like a mix-in rather than a swirl that melted with the ice cream on your tongue. But that certainly wouldn't be enough to keep me from buying it again!



Stone Ridge's other winner's were:

  • Tom Lindberg, retail technology specialist for SUPERVALU’s supply chain services northern region in Minneapolis, for his “Twisted Pretzel” flavor
  • Joe Agrusa, direct store delivery receiver at the Albertsons store in Chula Vista, Calif., for his “Italian Kiss” flavor 

Congrats Joe and Tom! Can't wait to try, especially if they are as tasty as Amy's dream ice cream!





7 comments:

triplescoopdesserts said...

Red Velvet flavor sounds good. So it is a ref velvet cake batter with cream cheese swirl?

Bethany said...

Hi Triple Scoop! I shoulda been more clear but since the carton was long since polished I didn't have the exact description in front of me. Here is how Stone Ridge describes it: "deep red in color infused with rich flavors of chocolate and decadent cream cheese frosting"

Ivy said...

In California there is this frozen yogurt place called Yogurt Land. They have a self-serve yogurt and topping that is charged by weight-It's awesome!
AND they recently came out with a red-velvet cake batter flavor that is awesome especially with cookie dough topping. YUM!

Bethany said...

Ivy, OOOOOH, yum! please mail us some?! ;)

Does it taste yogurty and tart like is all the rage now, or is it more like ice cream? I am hoping it's the latter...

Betty said...

omg i need a tub of this.. red velvet icecream mm!!!!

Jessy said...

I just stumbled across this because I was trying to find reviews for the red velvet cake flavor. I was blown away by the deliciousness of the "Italian Kiss" - which is the flavor that introduced me to this brand. Now I'm definitely going to have to try the red velvet too!!

Hellsangel0013 said...

Does anyone know where this can be purchased in Michigan? I called the customer service and someone who could barely speak English couldn't help me at all. I tried calling save a lot stores because they are owned by supervalu but they do not have it. I've been addicted to b&j red velvet but it's very expensive when I eat a pint a day. Would love to try this to save some money:(

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