Tuesday, February 26, 2008

An Interview with Motormouthpress, LLC -- Ice Cream Greeting Card Designer Extraodinaire!

In my search for note cards with ice cream for the Sweet Notes and A Contest With Sweet Rewards entry, I hit jackpot. I had really been craving some letterpress ice cream notes and came across Motormouthpress, LLC. Such a variety of ice cream (and other food related cards)...I was in heaven!

Curiosity got the better of me, and I decided to separate this from the original post, and emailed Laurie of Motormouthpress to see if she would do an interview with me. Lucky for us all, she agreed! Without further ado, I bring you Laurie!

And when I am done with this post, I am off to shop at Motormouthpress! Can't wait!

Scoopalicious: Is there anything you want to tell your lovely fans to start off?
Motormouthpress: Well, if you didn't guess it already, Motormouthpress, LLC specializes in food-themed stationery and cards that double as mementos. We call these cards our Specialty Line. Our Postercard is an example of one of these cards (see below). For those of you who already figured this out already, here's a tidbit that we haven't mentioned yet. Our website is currently undergoing a redesign. Expect a sweet new appearance with easier navigation and new cards to boot! If you want to join out email list, please submit your email on our contacts page at www.motormouthpress.com.

Scoopalicious: Are you the founder/sole creator of these cards? How do you choose the subject matter?
Motormouthpress: I am the founder and sole creator of these cards, except for the Let's get Gnawty card. This one was designed by my friend, Brittany Powell. All of my illustrations are original designs. I am influenced by sweet treats of all kinds. I love how they are displayed and how they make your taste buds dance when you eat them.

Scoopalicious: Are all your cards letterpress? If not, how do you decide which are going to be letterpress and which will be offset?
Motormouthpress: I carry both letterpress and offset lithography printed cards. As far as deciding which gets what, I usually let the design tell me as I create it. This may sound ethereal but, it is part of my creative process.

Scoopalicious: Any plans to expand to more retail stores in the future? (I can see your stuff at the Paper Source in an instant!)
Motormouthpress: Yes, my goal is to reach as many food and stationery lovers that I can through out the world. So ifyou all have any retail store suggestions, I would love to hear about them at info@motormouthpress.com

Scoopalicious: What is your favorite dessert?
Motormouthpress: I don't have one in particular, but my Grandma's blueberry cobbler with a scoop of Breyers Vanilla Bean at the top.

Scoopalicious: Do you print the cards yourself?
Motormouthpress: I am trained in all the print processes that I use, which makes working with local printers a easy and exciting.

Scoopalicious: How did you get started in the card business?
Motormouthpress: Serendipitously. A colleague invited me to design some greeting cards. I really enjoyed it, and wondered if it was possible to do it professionally.

Scoopalicious: Did you go to school for art/design?
Motormouthpress: Yes, I earned a BFA in Graphic Design and a MFA in Book Arts/Printmaking.

Scoopalicious: I notice you sell note cards, notebooks and teeshirts in your store (I am not missing anything, am I?)
Motormouthpress: Nope.

Scoopalicious: One of the coolest things you make are your poster cards. This is a totally creative and unique idea that has so many layers and aspects to it, and practically guarantees that the recipient will not throw away your cards (though in my book any of your cards would find a place on my wall!). Anyhow, can you tell us a little about these cards and how you came up with the idea for these? Any plans to make ice cream poster cards?
Motormouthpress: The Postercards are what actually inspired me to become a Stationery and Greeting Card Designer. It encompassed everything that I hold dearly about graphic design folded into one greeting card. It is a memorable and engaging design that not only sends you a greeting but leaves you with a memento.

You have a cute image on the front that leads into a greeting or place for you to write. Unfold the a second time, and it shows a recipe to share. Unfold it all the way, and it reveals a poster of the visual instructions of the recipe and you and your friend making the recipe together. It is a double layer story. One is the greeting and sharing of the card itself, and the second is the card acting as a memento and the memories it may evoke.

The idea of the Postercard came from the desire to create a card that someone would cherish and save rather than recycle. Sometimes, it is hard to find a card that says exactly you want, and sometimes you don't know really what to say. This card resolves both these issues.

Scoopalicious: Any plans to make ice cream poster cards?
Motormouthpress: I would love to do an ice cream Postercard; but any new Postercards most likely won't appear until 2009.

Scoopalicious: Do you have a best seller?
Motormouthpress: No, I actually have several. The most popular are the Letterpress Birdies and Ice Cream Sandwiches and Bars followed by the Sweet Treats Line of Cupcakes, and Ice cream Sandwiches.

Scoopalicious: What is your favorite ice cream flavor?
Motormouthpress: I don't really have a favorite; it is too hard to choose, but right now I like coconut or coconut praline.

Scoopalicious: What is your favorite ice cream treat?
Motormouthpress: I don't really have just one. I have favorites. I like hot fudge brownie sundaes, push-ups, dreamsicles, ice cream sandwiches, ice cream cone sundaes, malts, and ice cream cookie sandwiches the most.

Scoopalicious: Your company is located in San Francisco, yes?...do you have a favorite ice cream spot to go when you want that perfect scoop?
Motormouthpress: I usually go to Maggie Mudd's because they offer Vegan Ice Cream. I am lactose intolerant. But if I pop a few lactose pills, Bi-Rite Creamery makes a killer peach pie sundae in the Summer.

Special thanks to Laurie for answering all of our questions!

All images © Motormouthpress, LLC.

And I'll leave you with a mouthwatering image of raspberry fudge swirl and the detail of the little girl...(and, I suppose, some poetry.)


Cakespy said...

Oh, awesome and inspiring!! As usual I get my sweet fix here. Lovely to see art and stationery inspired by your ice cream muse!

LulĂș Cupcakes said...

That is probably the nicest cookie sandwich.
Ever tried pistachio and salted almonds ice cream?Its an Argentinian flavor, but i bet you can try it at home.

I love your drawings by the way, the wasabi one in particular.


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