For me, its in a dish with a spoon. I guess its my OCD tendencies that lead me to the dish for fear I might actually get some ice cream on my face or the fear of not being able to outlick the melting. But apparently ice cream really does taste better licked from a cone instead of spooned out of a dish. Well after these findings I may just have to think twice the next time I direct the scooper to put it in a dish.
"During licking, the tongue is coated with a thin layer of ice cream where it is more quickly warmed, and the flavour is detected by the large surface area of the taste buds present on the tongue."
"By comparison, the spoon provides insulation to keep the ice cream colder when put into the mouth. Once in the mouth the tongue pushes the ice cream to the roof of the mouth to melt before swallowing. A smaller surface area is therefore involved in warming the ice cream to release the flavours," she said.