I recently traveled up to Vermont to spend some time with the Ben & Jerry’s team. There are many things that I would like to share with Scoopalicious readers about my Ben & Jerry’s trip but a personal high of my ice-cream expedition was being able to compete with and against fellow food bloggers to create a new Ben & Jerry’s flavor. We were broken up in to teams of three and four in order to start our brainstorming. My group consisted of New Yorkers so we decided to create a New York centric ice-cream. Originally we wanted to have a donut flavor ice-cream with dark chocolate covered matzo but we didn’t realize that we would be given a list of options based on their immense inventory (How could they not have chocolate covered matzo?!).
Ben & Jerry’s Flavor Guru, John, was scientific with testing the potency and flavor of the coffee liqueur in the ice cream. The stakes were high so we had to take sips of liquored up cream to determine how strong of a flavor we wanted. Once flavor content was determined we started making the ice cream in a large machine while we started to play with the ingredients.
It was decided that our flavor would be called Cuppa Cawfee (you have to say it with a thick New York accent)
Peter and one other co-worker had the task of trying all of our flavors to determine who the winner would be. Their deliberation was stressful but we were able to taste all of the other team’s flavors while we waited.
The Gurus returned and other teams were eliminated until it was our team and the Polar Cortex team left. It was announced that both teams were the winners and that each out us would be getting our flavors created by Ben & Jerry’s and served at our Ben & Jerry’s ice cream socials!