Excerpt from the LA Times: Irvine Robbins, co-founder of Baskin Robbins whose love for creating unique ice cream flavors helped push post WWII America beyond vanilla-chocolate-strawberry has passed away at age 90. After getting out of the army in 1945, he and his brother-in-law, Burton Baskin, opened Snowbird Ice Cream store from a cashed in insurance policy. Robbins told The Times in 1985, "There really was no such thing as an ice cream store. I just had a crazy idea that somebody ought to open a store that sold...nothing but ice cream, and could do it in an outstanding way."
And that he did!
Interesting Fact: The "31" flavors concept was their idea that there was a flavor for every day of the month. They started out with 31 original flavors for each day and then their love for churning new flavors expanded the menu. My personal favorite, Chocolate Mint, was the 31st flavor, yum!