Friday, April 12, 2013

Gold Gown, Mini Film, and Ice Cream. Perfect match?

Hmmm...doesn't look like ice cream
This has to be the most intriguing package I've ever received for ice cream. It doesn't look like ice cream. And doesn't include ice cream either. But it has alcohol...almost as good! And it is associated with the first ever 24-karat gold gown designed by Zac Posen and a mini film to debut at the Tribeca film festival. Hmmmm....

Interesting...go on. What does a premium ice cream brand do for a new product launch of a decadent new product. It aligns themselves with others who are as luxurious, daring, in the spotlight, and crafted from the finest ingredients. Smart, fun and intriguing! So along with the launch of the Magnum Gold Bars, awesome vanilla bean ice cream with sea salt caramel and dipped in Belgian milk chocolate, comes a $1.5 million 24-karat dress designed by, Zac Posen, and a short film “As Good As Gold,” by Emmy-award winning director Jon Cassar. starring Joe Manganiello along with model Caroline Correa . Wow, that's actually pretty cool and it launches on my birthday at the even hipper Tribeca Film Festival on April 18. Tried getting them to give me tix to that....oh well maybe next time! I'll eat my ice cream and like it. 

Oh actually I will say, I'll love it I am sure because truthfully, and regardless of what they send me, this stuff is gold. It really is super premium and the chocolate is to die for. It's one of those things that is a true treat and I don't think I could have daily without feeling a bit guilty but this stuff is good and worth the indulgence every once in awhile. Truth be told, they are the kind of things I hide in the back of the freezer so when my kids go to look for their dessert they choose the ice cream sandwich never knowing mom's little hidden jewel in the back!
A key to unlock my pleasure. (that's their line not mine by the way!) 

Stay tuned. We'll be sure to follow the happenings of the dress and the film. I am curious to see how this all plays out. In the meantime check Magnum out on Facebook to see the launch of this all yourself.







Is this not the cutest USB drive you have ever seen?!

Stay tuned for more.

Tuesday, April 9, 2013

Ben and Jerry's FREE Cone Day ~ TODAY!

The sun is shining here in Boston and almost 70 degrees. Couldn't have asked for better weather for Ben and Jerry's FREE cone day and celebration of 35 years of awesome ice cream making! 

Check out the GMA crew this morning taste testing Ben and Jerry's in honor of their 35th celebration and talking about what a great town Burlington, Vermont is. We agree!


We hope you make it to a scoop shop today for a free cone. Click here to find a location near you.

Monday, March 25, 2013

Ben & Jerry's R&D

Last year, I went to Ben & Jerry's and tried to describe my experiences in R&D.

Just the other day, when I was looking up the clip about iCream Cafe, I found this clip that shows it way better than I did. (And it has John in it, who worked with my blogger friends and me when we were there!)

A [moving] picture speaks a thousand words.

Enjoy!



P.S. I am loving the show Kid in a Candy Store! It's up there with Unwrapped!

Friday, March 22, 2013

Ice Cream in...55 seconds?!

My father-in-law sent me this video.

I don't have too much to say except for "Please bring this to Massachusetts!"


iCream Cafe sounds amazing. And even though liquid nitrogen ice cream isn't new, Cora Shaw is my hero for turning this super cool product into something so accessible to the general public! (I love that this was her business school project!)

And the pudding sounds amazing too. Wow.

Wednesday, March 20, 2013

Tried the "first ever" Greek Frozen Yogurt Bar yet?




WE HAVE!  How could today possibly be the first day of Spring?! Seriously, more snow. Someone make it stop. The only good thing is that we have to look forward to warm days to come and that means more excuses to have some of our favorite summer treats. So awhile back I posted a sneak peek of a super fun package we received from Yasso. In case you don't yet who Yasso is, well they created the first "ever" Greek frozen yogurt bar out there created only with natural ingredients. Pretty cool. Yes, we know many have jumped on that bad wagon since but we give big props to the two founders of Yasso, who truly believe in and live by a healthy lifestyle and set out to make something that tastes great and won't pack on the pounds. And to be the first to do it with greek yogurt!

So as you may have seen, I was super excited when I opened this box from Yasso. Now typically we get samples in a big brown box and inside we find a styrofoam container with a pint of ice cream in it. No not this time...love how Yasso is branding themselves and standing out from the crowd. They are healthy and fun! Included was a Yasso beach bag (that I will proudly use on my beach trips..actually its my winter Y pool bag already!), a beach towel, shades, sun lotion, and an awesome drink cup. Oh and most importantly a box containing a bunch of new and existing flavors of their greek frozen yogurt bars. I love this page from one of the marketing pieces..."Get Bathing Suit Ready"...this package and the product fit it to a tee.

Well my coworkers were lucky that I decided to have this package shipped to my office because as that three o'clock hour hit when all were in a lull it was time for a taste test. This is fun because I get real reactions and its not just my take. Good crowdsourcing for this post. They sent the existing flavors of Strawberry, Blueberry and Raspberry and the new flavors that just launched of Vanilla Bean, Mango, and Coconut. I always find it interesting to see what flavors people pick. One who I would have pegged for a vanilla guy wanted coconut. So what was the reaction from everyone...."great texture"..."perfect and not too sweet"...."loved the vanilla but mango had an aftertaste"...."I need another now"..."like the creamy texture better than those healthy fruit bars...has some substance." There is one super health conscious person in my office and he was all concerned about the calories and protein in them. When I told him 80 calories and 6 grams of protein he was pleasantly surprised and then gave in to try one.

So after taste testing a few flavors myself I would have to say the strawberry was my favorite, I was excited about the mango but I think because they aren't very sweet (I have a major sweet tooth) I was expecting more of a burst of flavor and it wasn't there. I did really like the coconut and can see this being awesome on a hot summer day. These would be great on the go snacks. You know those days when you are going in a million directions and just need to eat something in the car quick. I already have a greek yogurt every morning so this would be a great option when I need to grab and go. I also like having this as an afternoon snack at work. Yasso was kind enough to send a good assortment so I was eating frozen yogurt bars as my late afternoon snack. Believe me every once in awhile I need some true sugar contents at 3pm at work but these did the trick. The Today show actually ran these on a "Cravings Curbed" segment which I do think they did but i have to agree with one coworker...that I needed more than one. Hey with only 80 calories I could have two and not feel guilty.

Yasso Strawberry Greek Frozen Yogurt Bars in production
All in all I am happy I was introduced to frozen yogurt bars. Why...well although I will take pure goodness of ice cream I too need to consider healthy alternatives and I have to be honest that fruit bars don't tend to cut it for me unless it is a super hot day. What I did really like about the Yasso Greek Frozen Yogurt bars is the consistency and creaminess. I felt like their was some substance to it. And I actually could see my grabbing this for the car ride to bring the kids to school, camp, the doctors as an alternative to my morning greek yogurt. What else...I love the brand and the people behind it and I haven't even met them! There is a personality behind these that you sometimes lose in big brands. They have a small office on Broad Street in Boston..right next to where I used to work. They are real people living their dream. Love that in itself. Thanks Yasso for sharing!!

Check em out on Facebook, Twitter, Pinterest, and Instagram. Or run to one of these retailers and try them for yourself.

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