The Ben & Jerry's team is driving across the country in a tricked out zero emissions Tesla S to Swirl up a call to action to help slow down the effects of climate change while serving the masses some ice-cream.
Working with Avaaz, the online activist network, and Tesla Motors, Ben and Jerry's is hoping to sign up over 500,000 new members to the Avaaz petition for Climate Change while they drive across the country.
Working with Avaaz, the online activist network, and Tesla Motors, Ben and Jerry's is hoping to sign up over 500,000 new members to the Avaaz petition for Climate Change while they drive across the country.
The Tesla Model S that is driving across the country has been specially designed for this trip. Under the Hood of the car you will find a screen giving information about climate change and two i-pads that allow for people to quickly sign the petition on Avaaz. As a global action organizer, Avaaz will help empower people all over the world so collectively we can make a difference and save our planet.
I had the opportunity to sit down with Jerry Greenfield (THE ONE AND ONLY JERRY OF BEN & JERRY's) to talk one on one about Ben & Jerry's and Climate Change. I was immediately greeted with a giant hug from Jerry.
Jerry told me that him and his wife have been working towards reducing their carbon footprint by decreasing the amount of plastic containers and waste while driving a diesel car. Ben & Jerry's has been assessing and reducing their environmental impacts for a very long time and are creating innovative ways to reduce their waste and emissions. Ben & Jerry's has made a commitment to reducing it's current emissions by 15% per unit of production by 2015 and an 80% reduction in overall emissions by 2050.
Jerry conveyed the urgency for everyone to take action to get politically involved regarding the issue of climate change and for people to create change in their everyday lives to decrease their carbon footprint.
I've met Jerry once before but this week I really had the opportunity to see his love and compassion for the people who work for Ben & Jerry's and for humanity in general.
I hope everyone is inspired to take action. Not just to meet up with the Ben & Jerry's team as they make the trek across the country, but to really invest themselves in seeing that we as a global community urge our governments to protect the future of this great world we live in.
Follow this Save Our Swirled Link to find out more about what you can do and sign the petition through Avaaz.
